Apr 12, 2022
In Wellness Forum
Make sure you can analyze Phone Number Database the internal searches on your webshop New on Frankwatching AI in digital design: will human creativity soon be superfluous? 9:00 am Instagram, Twitter, YouTube, TikTok all statistics Phone Number Database in a row infographic sat Don't want to see violent images on Twitter? This is how you shield sensitive content fri Effective final editing: avoid passive & woolly language fri Marketing the Rainbow: 5 bizarre LGBT commercials do First, analyze your internal search engine usage frequency and performance in terms of conversion rate, revenue, and value per visit. You can use Google Analytics for Phone Number Database this. Create a custom report with five columns as shown in Figure 1. Segment your data with the 'sessions without bounce' segment. You use this to make a fair comparison between searchers and non-searchers. After all, visits that bounced cannot convert, because the visitors stayed Phone Number Database on one page. In the example of image 1 you can see that the visitors who use the internal search function have a conversion rate of 14.90 percent, compared to 7.95 percent for the visitors who do not use the internal search function. It is no exception for me that the Phone Number Database conversion of searchers is no less than twice as high as that of non-searchers. Difference in KPIs between searchers and non-searchers on a webshop Figure 1: difference in KPIs between searchers and non-searchers on a webshop 2. Periodically analyze the top 20 keywords When you do Phone Number Database this analysis, you often come to the following discoveries: Certain products and/or product groups are apparently difficult for visitors to find Visitors use different words.